Skip to product information
1 of 2

Long Thread Media

Creating an Effective Business Plan Step-by-Step

Regular price $19.99 USD
Regular price Sale price $19.99 USD
Sale Sold out

Creating an Effective Business Plan Step-by-Step

with Deb Essen


Would you go on vacation without a planning where you want to go or how you will get there? Of course not, but that’s what you are doing if you jump into business without writing out a plan for that business. A business plan is all about identifying where you are at, where you want to go, and how you will get there.  This webinar will help you create a business plan that works for you and your business.

We will discuss why writing a business plan is important, what should be part of your planning, how a business plan helps you achieve success, and writing the business plan that works for you.

For a long time I dibbled, dabbled, and dreamed of selling my art as a business. Selling my art was so different than other businesses I’d done—it felt so personal! In 2010, I got serious and took an intensive 6 month course on the business side of art, changed many bad habits, and gained the confidence to sell my art by learning how to sell my art. Now, I teach other artists what I’ve learned through experience and training. 


What you'll learn:

  • What is involved in writing a business plan for an art business
  • What should be included in your business plan
  • Why a business plan is important and leads to success
  • How to use your business plan to get grants and loans
  • How to create a business plan that works for you

Who should attend:

  • Anyone who wants to create a business from their artistic talents.
  • Anyone with questions about why, or how to, create a business plan.
About the instructor: 

Deb Essen has been self-employed since 1989 in professions ranging from free-lance film work to running a phone company with her husband, Marty. In 2010, she decided to get serious about creating a business from her weaving and took an intensive 6 month course through the Montana Arts Council called the Montana Artrepreneurship Program on the business side of art. She completed the course and achieved artist certification. In 2011, she was selected to be a certified coach/teacher for the Montana Artpreneurship Program and has been teaching the business side of art ever since. As a weaver, Deb achieved the Certificate of Excellence in Handweaving, Level 1 from the Handweavers Guild of America in 2004 and in 2011 was inducted into the Montana Circle of American Masters in Folk and Traditional Art. She lives, weaves and runs her business, dje handwovens, in the Bitterroot Valley of Montana.


Author/Designer: Deb Essen